Sunday, September 19, 2010

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In the age of communication and technology, creative multimedia is the medium of intercommunication between organizations and of course, various individual importances. The multi itself means multi, which in this case, we have the sight, hearing and vocal conveyed messages as mediums. Photography, motion graphics, 3D modeling and animation, typographies, and graphics design are combined together to produce the ultimate medium of conveying the message.

Let us brief ourselves with 3D modeling and animation components in the media. It’s a major breakthrough in media science as we can create something that is real and most definitely, surreal, by just observing and applying our human capability of being creative. It’s not genius; it’s called perspiration with enough practice and training. 3D models are created and then rendered, which in this case the modeling and the rendering is divided into two processes. With enough resources and analytical precedent studies, a good model could be produced. These modeling works are done by 3D modelers, working together as a group or individually to produce models for gaming purposes, movies or even animations.

The next viable process that has to be done is to render the model, which, can take a lot of time to finish. This time-abducting process can be done on a single very powerful super computers or render farms (lots and lots of processing computers). There are mental-ray renderers, basic scan-line renderers, and the most popular, V-ray.

V-ray is easily explained as a rendering engine that is used as an extension for certain 3D computer graphics software. It was developed by Vladimir Kyzalov and Peter Mitev of the Chaos group, a production studio that was established in 1997, and based in Sofia, Bulgaria. This useful computer graphics extension makes use of advanced techniques available, for example, global illumination algorithms such as path tracing, photon maps, irradiance maps, and a directly computed global illumination. The wide usage of these techniques makes it preferable rather than other conventional renderers which are provided as a standard renderer with 3D software.

By using these techniques also the models or scene can appear more photo-realistic, as the actual lighting maps and effects are more realistically processed and emulated. V-ray is widely used globally in developments of film productions and multi-million dollar game productions. V-ray also is extensively used and helped architecture in making it realistic and emissive.

The V-Ray plugin is compatible with packages such as Sketchup, Autodesk 3ds Max, Maya, Rhino, Maxon Cinema 4D, Blender and Softimage XSI, and is compatible with 32-bit and 64-bit architectures. VRay.info was the first help-site dedicated to the V-Ray community, going online in spring 2002, shortly after the first release of V-Ray. They publish news, tutorials, reviews, interviews and links related to the V-Ray renderer, and also showcase work created by V-Ray users around the world. In cooperation with CGArchitect.com the VRay.info Shop is one of the newest initiatives put together to help the community with all of their visualization needs. Featuring literally hundreds of different products and provide industry leading support.

V-Ray introduced rendering with global illumination with unmatched speed and ease of set up. This fomented its implementation by many large-scale productions, including big-screen movies like The Last Samurai, and Final Destination II, computer games Onimusha 3 and music videos of Nine Inch Nails and many others. In addition to being an excellent animation renderer, V-Ray has also become practically the standard solution for photorealistic architectural visualization. Its streamlined architecture, specifically designed to handle effects like area shadows, glossy reflections etc., combined with very efficient global illumination solutions and ease of setup, have left it practically without competition in this area.

One aspect that has set V-Ray apart is the communication between its users and developers. The result is a software that is well adapted to the need of its users. The official V-Ray forum is a great place to find answers to any questions related to V-Ray, ask for comments, or simply share an opinion.

Built on the foundation of the already existing rendering engine, the brand new 1.5 version of V-Ray introduces many new features. Among these are accurate daylight simulation through the new V-Ray sun light and sky environment, physical camera that allows users to take virtual photographs and set up parameters like in a photographic camera, extended support for render elements, new materials and shaders, as well as an SDK that allows to extend or replace practically all aspects of the rendering engine.

Beyond this prospective progression, we can only hope that V-ray or any other rendering engine will take another step further in enhancing computer graphics films and motion graphics. This technology has done so much in helping us produce more creative products and it will soon be one of the greatest achievements mankind ever made in the computer generated graphics history.

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